The desks and inboxes of creative directors are perpetually overflowing with the portfolios of job seekers. No matter how great your portfolio, if you can’t get anyone to look at it, you’ll have a tough time getting hired. The delivery of your portfolio is yet another opportunity to showcase your creative skills.
The method Brownstein employed in his last job search is a great example. He created a $6 Google AdWords campaign to target the chief creatives at Y&R, a tactic that not only landed him his current job, but also resulted in a story on Mashable, as well as CNN, ABC, NPR, The Huffington Post and elsewhere.
Mike Germano, President and Chief Creative at Brooklyn-based agency Carrot Creative, recalls how a candidate at Digital Dumbo’s career fair in July got his attention. The young man handed him a zip drive, “saying I would find his CV and some ‘other relevant work’ on it. The next morning, I popped it into my computer to find, indeed a PDF of his resume, but also a folder entitled ‘Porn.’ I thought, wow, is this guy serious? Curiosity got the best of me and I clicked it. Inside was a document titled ‘Just Kidding’ which had ‘hahaha’ written across the top of the page. It brought a smile, piqued my curiosity and showcased his personality.”
The best job application CCO Chris Clarke said he ever received was from Matt Stafford, “whom I hired immediately and on the spot.” Stafford sent Nasi both an e-mail (copied below) and a tweet with a URL to a “classified video transmission,” which led to a custom video and links to Stafford’s portfolio.
If you’re an aspiring designer or art director, you may want to take note of Ingram’s strategy. She created a series of limited edition art postcards that double as business cards.”Usually I have an array of them that people can choose from, so it’s almost like you’re giving someone artwork instead of a run of the mill business card that will get shoved in a drawer and forgotten. The best part is the people that I give them to often end up displaying them in their work areas,” she says.
reer path for you, read on. We’ve interviewed some of the top creatives in the advertising industry to get their advice on how to break into the business.
Source: Another Brilliant Mashable Article By Lauren Indvik
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